Investment Leadership
for All

Investment Leadership
for All

Founded on Strategic Deals

Founded on Strategic Deals

We both spent years in SaaS before working at the same company in 2022 ($100M ARR martech). From our very first deal together, the strategic investment sparks flew—we knew we’d found the right partner to bring our shared passion to the world.

Over the next three years, we worked side by side on landmark deals, pushing our craft further and gaining new clarity on how to productize investment leadership for all. That collaboration became the foundation for Aspen GTM.


Cofounders Brian Stewart (left) and Dave Zinsman (right).

We both spent years in SaaS before working at the same company in 2022 ($100M ARR martech). From our very first deal together, the strategic investment sparks flew—we knew we’d found the right partner to bring our shared passion to the world.

Over the next three years, we worked side by side on landmark deals, pushing our craft further and gaining new clarity on how to productize investment leadership for all. That collaboration became the foundation for Aspen GTM.


Cofounders Brian Stewart (left) and Dave Zinsman (right).

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Origin story

Before founding Aspen GTM, we spent years successfully leading strategic SaaS deals—well before the 2021 peak and through the "SaaS crash" that followed. We watched as B2B buyers across all segments quietly shifted toward requiring every major purchase to be a high-performing investment. And it was happening everywhere—from medium to large enterprise, and from SLED to FED. The crash happened because the legacy GTM motion, methods, and mindset were built for software selling, not investment leadership.


We were extremely lucky to have continued success with our deals despite the crash because 1) we happened to double down on what we now call "investment leadership" well before 2021, and 2) we were in the unique position where


we had the right leaders and peers who supported our disruptive idea of no more "software selling," and no more "value theater."


We challenged ourselves to not just align with buyer expectations, but deeply interlock with the customer across people, process, tech, and finance. We forced ourselves to not just sell software, but lead investments. We didn’t just pitch, we partnered. And it worked: increased executive buy-in, close rate, initial deal size, expansion size, and customer advocacy—regardless of the economic environment.


The value revolution has already begun, we're here to accelerate and democratize it

The move toward value-based selling has been a positive step in the right direction. GTM teams everywhere are now exploring new ways to connect even more meaningfully with executive buyers and align more deeply with customer priorities. This moment is about advancing the craft—interlocking with the customer's new standards for managing investments.

Aspen GTM makes investment leadership practical for every SaaS company. Our revenue enablement platform moves beyond the legacy training and content management approach. It provides an AI investment leadership team that partners with sellers to elevate them as investment leaders—better execution and enablement happen in one efficient motion.

The Aspen Namesake

The Aspen Namesake

Deep-Rooted Interlock & Partnership

Deep-Rooted Interlock & Partnership

Aspen trees are a superspecies—one of the most resilient organisms on Earth. That resilience comes from their interlocking roots, allowing them to sustain growth through any adversity.

We help SaaS companies grow with that same resilience by enabling deep interlock—with their customers and across GTM functions.

Aspen trees are a superspecies—one of the most resilient organisms on Earth. That resilience comes from their interlocking roots, allowing them to sustain growth through any adversity.

We help SaaS companies grow with that same resilience by enabling deep interlock—with their customers and across GTM functions.

© 2025 Aspen GTM, Inc. All rights reserved.

© 2025 Aspen GTM, Inc. All rights reserved.

© 2025 Aspen GTM, Inc. All rights reserved.

The value revolution has already begun, we're here to accelerate and democratize it

The move toward value-based selling has been a positive step in the right direction. GTM teams everywhere are now exploring new ways to connect even more meaningfully with executive buyers and align more deeply with customer priorities. This moment is about advancing the craft—truly interlocking with how the customer manages investments.

Aspen GTM makes investment leadership practical for every SaaS company. The Aspen revenue enablement platform isn't about training and content. It provides an AI investment leadership team that partners with sellers to elevate them as investment leaders with the mindset, method, and motion to thrive in this exciting new era.

The Aspen Namesake

Deep-Rooted Interlock & Partnership

Aspen trees are a superspecies—one of the most resilient organisms on Earth. That resilience comes from their interlocking roots, allowing them to sustain growth through any adversity.

We help SaaS companies grow with that same resilience by enabling deep interlock—with their customers and across GTM functions.

Founded on Strategic Deals

We both spent years in SaaS before the stars aligned in 2022, when we met while working at the same company. From our very first deal together, we knew we’d found the right partner to bring investment leadership to the world.

Over the next three years, we worked side by side on landmark deals—gaining new clarity on how to productize investment leadership for all. That collaboration became the foundation for Aspen GTM.














Cofounders Brian Stewart (left) and Dave Zinsman (right).

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